Hermes' Silk Scarf Debut in 1937 Vogue France | Scarf Sage

We stumbled upon a treasure trove, a 1937 Vogue France advert that first introduced the Hermes silk scarf to the world. This piece of history, displaying Jeu des Omnibus et Dames Blanches,’ isn’t just an old advert—it’s the starting line of a fashion revolution. The ad itself, simple yet classy, gives a nod to the timeless elegance that Hermes would come to define. It’s a snapshot of fashion heritage, marking the moment when this scarf started its journey to becoming a beloved classic.

Vogue magazine 1937
Zoom of the scarf ad Vogue magazine 1937

In the design of Jeu des Omnibus et Dames Blanches, there’s a playful scene that brings Paris of the past to life. We see horse-drawn buses circling ladies in their finest threads, chatting and laughing, a perfect picture of old-world charm. This isn’t just a scarf; it’s a piece of art that tells a story. When we wrap this silk around our necks, we’re not just wearing a scarf. We’re wearing a slice of Parisian life, a design that Robert Dumas made to keep the spirit of the city alive in every thread.

Hermes scarf Jeu des Omnibus 1937 source Bonhams - Cornette de Saint Cyr

This is a companion discussion topic for the original entry at https://scarfsage.com/blog/2024-03-14_hermes-scarf-ad-vogue-1937
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Wow, I’m loving the vibe of this vintage ad—it’s got such a timeless charm! Great find indeed. By the way, I’m curious, does anyone know how much 135 francs in 1937 would be worth today?

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It’s challenging to convert to today’s currency. According to my reference, in 1938, 1 kilogram of bread cost 2.84 francs.
So, this scarf would be worth 47 kilograms or 103 pounds of bread at the time ! :slight_smile:

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